PRIVATE CLIENT ADVISORY
Victor’s instincts were sharpened in his teens growing up in New York and further shaped through his own experience as a recording artist with three label deals and as a published songwriter.
As an executive, he went on to identify and develop talent, build creative and executive teams, oversee projects, staff and budgets, and bring work from initial vision through launch to market. His perspective has carried beyond music into digital media, technology, film and consumer brands.
Throughout his career, Victor has been relied upon not only to lead, but to advise — artists, managers, producers, executives, founders and colleagues navigating consequential professional and personal decisions.
Since 2020, he has brought that experience to an independent private-client advisory practice.
Victor works privately with clients when the decisions are complicated and the stakes are real. His experience and outside perspective shift the outcome.
-
Creator & Talent Partnerships
Strategic Relationships
Business Development
Digital & New Media
Executive Relationships
Creator Strategy
Brand & Audience Development
Negotiation & Deal Development
Cross-Functional Leadership
Marketing Vision & Positioning
Production & Budget Leadership
Technology & Entertainment
High-Trust Client Work
Connecting talent, brands and opportunities across music, media and entertainment.
Three decades across recorded music, artist development, digital media, film and technology.
About Victor
Victor Murgatroyd is a two-time Grammy Award-winning music business executive whose work has contributed to the sale of over 11 billion streams. He is a multifaceted creative executive whose career spans three decades across recorded music, artist development, digital media, film and technology. His work has centered on identifying talent in music and technology, developing opportunities at the highest levels of those industries, and building the relationships and resources that move ideas forward.
Over the course of his career, Victor has held senior leadership roles across major-label music, digital media, film and technology, working with artists, founders, executives and creative teams at the highest levels of their fields.
SELECTED EXPERIENCE
Private Client Advisory (Independent) — Confidential Advisory, 2020–Present
Better Noise Music — Senior Vice President, A&R, 2019–2020
Straight Up Films — Senior Vice President, Production & Creative Affairs, 2016–2018
Barry’s Bootcamp — Strategic Consultant / Advisor to founder Barry Jay, 2014–2016
M.J. Online — Co-General Manager, official digital operation of the Michael Jackson Estate, 2010–2014
WMG / Perezcious Music — President, Warner Music Group venture with Perez Hilton, 2010–2014
J Records — Senior Vice President, A&R, 2005–2010
Wind-Up Records — Senior Vice President, A&R, 1999–2005
Epic Records — Director, A&R, 1993–1999
Lafitte Entertainment — Junior Management Associate, 1991–1993
As a musician, Victor has been signed to Def Jam, Atlantic, RCA, Red Ant and WB/Giant Recordings, and as a songwriter to Rondor Music Publishing.