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  • Creator & Talent Partnerships
    Strategic Relationships
    Business Development
    Digital & New Media
    Executive Relationships
    Creator Strategy
    Brand & Audience Development
    Negotiation & Deal Development
    Cross-Functional Leadership
    Marketing Vision & Positioning
    Production & Budget Leadership
    Technology & Entertainment
    High-Trust Client Work

Connecting talent, brands and opportunities across music, media and entertainment.

Three decades across recorded music, artist development, digital media, film and technology.

Creator & Talent
Partnerships | Digital Media |

Strategist | Business Development contact

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PRIVATE CLIENT ADVISORY

Discreet counsel for personal and professional situations.

Black and white portrait of a middle-aged man with glasses, short messy hair, and a beard, wearing a light-colored shirt, looking slightly off to the side.
Black and white portrait of a middle-aged man with glasses, short messy hair, and a beard, wearing a light-colored shirt, looking slightly off to the side.
A man with tattoos on his arms is sitting at a large mixing console in a recording studio, with another person standing nearby. The room has a couch, a small table, and various studio equipment.

About Victor

Victor Murgatroyd is a two-time Grammy Award-winning music business executive whose work has contributed to the sale of over 11 billion streams. He is a multifaceted creative executive whose career spans three decades across recorded music, artist development, digital media, film and technology. His work has centered on identifying talent in music and technology, developing opportunities at the highest levels of those industries, and building the relationships and resources that move ideas forward.

Over the course of his career, Victor has held senior leadership roles across major-label music, digital media, film and technology, working with artists, founders, executives and creative teams at the highest levels of their fields.

SELECTED EXPERIENCE

Private Client Advisory (Independent) — Confidential Advisory, 2020–Present

Better Noise Music — Senior Vice President, A&R, 2019–2020

Straight Up Films — Senior Vice President, Production & Creative Affairs, 2016–2018

Barry’s Bootcamp — Strategic Consultant / Advisor to founder Barry Jay, 2014–2016

M.J. Online — Co-General Manager, official digital operation of the Michael Jackson Estate, 2010–2014

WMG / Perezcious Music — President, Warner Music Group venture with Perez Hilton, 2010–2014

J Records — Senior Vice President, A&R, 2005–2010

Wind-Up Records — Senior Vice President, A&R, 1999–2005

Epic Records — Director, A&R, 1993–1999

Lafitte Entertainment — Junior Management Associate, 1991–1993

As a musician, Victor has been signed to Def Jam, Atlantic, RCA, Red Ant and WB/Giant Recordings, and as a songwriter to Rondor Music Publishing.